7 Reasons and 5 Ways to Use QR Codes on Packaging

What do you think when a customer buys a product and sees a tiny QR code on product packaging? What changes might occur? In the age of the digital world, it is not a mere fashionable decision to place a product QR code packaging, but a tool for effective business promotion. Yet again, why and how can this packaging QR code be utilised efficiently?

Defining QR Codes on Product Packaging

A packaging QR code is a scannable code that redirects customers or audiences to a particular website, product information, or promotional event. By using packaging as an application of a product QR code, the consumer is taken from the tangible product to the virtual realm, providing more interactivity.

Significance of Product QR Code Packaging

Therefore, attaching the QR code on product packaging is a handover between the physical and the online world. While it has the effectiveness of a smooth and polished approach to spreading product information, it also provides the brands with various ways to converse with customers personally. A QR code packaging promotion with a discount and a demonstration or feedback will take you to the next level of your brand.

Seven Significant Reasons to Use QR Codes on Product Packaging

The following benefits can, therefore, be afforded through the use of QR code products in brands and to consumers. Here are seven compelling reasons why businesses should embrace this technology:

Enhance Customer Engagement

Nevertheless, QR code products are a wonderful chance to start actual communication with the clients, whereas making QR codes an element of the package is the limited interaction with the actual package. In this way, as they purchase beverages, they walk through the created packaging QR code to unlock exclusive content, a bonus, or even more information about the purchased product to make the process more engaging.

Provide Instant Product Information

Gone are the days of cluttered packaging with too much text. QR code on product packaging may just lead the client to a website providing detailed information about the ingredients, directions, or specifications of a certain product to make a purchase.

Boost Social Media Following

Do you get the feeling that it is time for you to take things up a notch and get more online presence? A QR code packaging can direct the consumers to the different social media platforms of your enterprise. This way people are not only able to continue to follow your brand but also to follow the further products and to get involved in the content thus building its followership.

Drive Traffic to Your Website

A simpler choice that still can become rather obvious is to place a QR code on product packaging which can surely lead users to your site for further browsing. It is especially effective to the e-commerce brands that would wish to capture those people who have previously shopped the particular brands’ products in physical stores and want to direct them to their online stores for continuant purchases.

Offer Personalised Experiences

QR codes must enable brands to deliver unique experiences to each of their customers. After scanning the packaging QR code on products, they may get discounts or suggestions, or they would be invited to join certain programs, thus giving the user a feeling they are connected to a brand.

Track Customer Interaction

QR codes are easy to track and one of the most outstanding attributes that make their use advantageous is monitoring of users’ activity. To gain useful information about consumer behavior, such as, how many times a certain product code is scanned, brands can incorporate a product QR code.

Encourage Eco-Friendly Practices

QR codes can also be used to promote sustainability. Instead of producing large instruction manuals for products, one can encode all the information that is deemed relevant into a QR code packaging which in essence, cuts down on the use of paper and other materials so much.

5 Ways to Use QR Codes on Product Packaging

As we now know the advantages of using product QR code packaging, let us now know five useful strategies for getting the most out of its use.

Link to Product Tutorials

A packaging QR code should allow the customer access to tutorial videos or guides in case they have no understanding of how to use the product. This feature holds special significance for products that are intricate to explain as it provides the customers with tailor-made explanations, which are specific to the problem at hand.

Promote Special Offers

Introduce an easily scannable bar code packaging for the timely limited offers or the special offers that are away from the limelight. It can be used at the point of sale where the customer through the redeeming of the QR code on product packaging can be offered some promotion that is for a limited period to encourage a quick purchase.

Make the Product Registration Process Simple

Product QR codes can come in handy in the process of the registration of a product for a warrant or support service. Customers have only to scan the code, and complete a short form on their mobile devices, then they get instant confirmation which improves post-purchase experience.

Accessing customer care services

If the product will need further assistance that may be needed in the future, QR code products will lead you right to your customer support or commonly asked question page. This feature guarantees the client to find assistance without looking for the contact details.

Showcase Brand Story or Values

Customers love a good story and will enjoy listening or being an active party during the storytelling. Place the QR code packaging somewhere on the packaging and fill it with the history of the brand or your company, your beliefs, or interesting materials about your company that people might find interesting. This makes a consumer identify with your product at an emotional level, hence making them have a closer attachment to your product than your competitor’s product in the market.

Crystal Media: Transform Your Packaging with Custom QR Code Options

Looking to integrate QR codes on product packaging for your brand? Crystal Media provides the latest solutions with specific product QR codes packaging depending on the customer’s need. Communication with customers, as well as in-depth product information, can be achieved through our custom product QR code packaging services to help your packaging to be unique among the rivals.

High-quality product designs, good detail on the placement of the packaging QR code, and incorporating this on the packaging make Crystal Media ripe for purchase if you’d like to indulge in modern, highly functional packaging for your products. Our print packaging services ensure that your packaging not only looks great but also serves a functional purpose, enhancing the customer experience.

Unleashing the Probability and Profitability of QR Code Products for Your Brand

The use of QR code on product packaging is no longer a luxury but a necessity in the current world that is already dominated by Information Technology. Incorporating product QR code Packaging serves customers a value-added services, businesses do not have to spend much and they can add diverse content to the same product, which in turn brings benefits to everyone as they remain loyal to the brand.

Wondering how to scale up your Packaging with Crystal Media? For more information on how we can turn your products’ packaging into an experience, please get in touch with us at present!