The first thing that catches the eye of the customer when browsing in a shop or on an e-commerce website is the packaging of the products. In this era when there is an ocean of choices out there for the consumer, it takes a second for them to move on if the packaging is not eye-catching and attractive. This is why its paramount to “dress” your product up in custom print packaging.
For print packaging services, Australia has an array of options. They offer different types of services and you can pick one based on your needs for your brand. Broadly, the two choices available are digital printing and traditional printing. Let us compare the two so you can decide which of these printed packaging services is ideal for your product.
There are different types of traditional printing like offset printing, rotogravure, silkscreen printing, etc. They involve the preparation of print plates or cylinders with the design. The inks are then transferred to the package surface either by pressing or rolling.
In this method, the design is directly printed from a digital file. This printing process involves a printer that applies the inks directly to the packaging surface.
In the space of printed packaging, Brisbane has several outfits offering both traditional and digital printing. Both forms are used widely and each has its pros and cons. We will list some of these here so that you can decide which of the two suits your needs the best.
Traditional printing methods have evolved over the years and there are different kinds of methods available for ink transfer to surfaces. This continues to be a popular option for certain kind of packaging. Let us see what advantages it offers:
Digital printing packaging is the fastest growing segment in this space and with good reason. In digital, you have the option of inkjet or laser printing, depending on your budget. There are no printing plates or rollers required for this kind of printed packaging and hence, this makes digital printing a time and cost-efficient choice. But, this is just one of the many advantages of digital printing. Let’s have a look at more benefits of digital printing:
Sparkling with creativity, Crystal Print Media has a team of dedicated art and design professionals who work together to create packages that attract customers. Our approach to brand identity is based on a collaborative process that helps us understand your vision from its very inception. Create a strong visual impact with our versatile print service.
We offer a wide range of print packaging solutions for digital, offset and large format printing to cater all your needs. Call us today to explore the options we offer and choose the one that will work best for your product.
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