October 26, 2023
Generic vs. Custom Packaging

Generic vs. Custom Packaging: What’s Best For Your Business?

Packaging has become a powerful and deciding factor to enhance your brand image and increase customer interaction.

In today’s competitive business landscape, brand image and customer loyalty are essential and depend entirely on your packaging choice.Because this is such an important factor in the success of their brand, many businesses are often unsure whether to choose custom packaging or generic packaging.

Are you struggling to choose one among them? You are at the right place, this blog gives you clear details about the pros and cons of custom and generic packages and how to choose them as per your unique requirements.

Significance of Print Packaging

Before we go into the custom vs. generic debate, let’s consider how important packaging is in modern business:

Trust Builder:

Well-designed packaging attracts customers and creates trust. Quality packaging means your product is reliable and worth the price.

Unboxing Experience:

Custom packaging elevates unboxing to a thrilling, memorable experience such that clients witness a wonderful experience, remember and will share.


Printed Packaging conveys important information. It tells the story of your company’s journey, mission, and commitment to environmental or social problems.

Brand Identification:

The first impression of your brand is created by its packaging. It conveys to them your ideals, personality, and quality.

Custom Packaging vs. Generic Packaging

Let’s break down the differences, definitions, Pros, and Cons of Custom packaging and generic packaging in detail.

Pros And Cons of Generic And Custom Packaging

Unlocking the Custom Packaging Benefits

In the packaging world, custom packaging is the creative choice. It all comes down to producing a one-of-a-kind, customized packaging solution that screams your brand’s name. Here’s why it’s an appealing choice:

Brand Consistency

Custom packaging allows the individuality of your company to shine through. You weave your brand’s story into the fabric of your packaging with every box, bag, or label. It’s an opportunity to reflect your brand’s beliefs and mission, forming a strong bond with your customers.

Customized to Perfection

Custom packaging is not a one stop-solution. It’s customized for your exact product, ensuring a snug fit that not only protects but also enhances its display. Custom packaging securely protects your product, whether it’s delicate jewelry or sturdy electronics.

Eco-Friendly Approaches

In today’s ecologically conscious world,environmentally friendly packaging is a significant win. Sustainable materials can be included with unique custom packaging solutions, appealing to Eco-conscious global consumers. It reflects your commitment to your customers as well as the environment.


Custom Packaging is flexible and stands out in the market. It enables you to try different materials, shapes, and all sizes.

Unboxing Memories

Have you ever gotten a box that seemed like a present, even if you purchased it yourself? That is the allure of personalized packaging. It transforms a routine delivery into a thrilling unwrapping experience. Consider how your clients will react when they unwrap your product, leaving a memorable impression and a shareable moment on social media.

Disadvantages of Custom Packaging

Higher Price:

Because of design and production costs, branded packaging can be more expensive upfront.

 Lead Time:

Custom packaging design and manufacturing may take longer, potentially delaying product releases.

Appealing Benefits of Generic Packaging

The most practical option is generic packaging. It is widely available, frequently less expensive, and meets the essential objective of preserving your product. Here are some advantages:

Short turnaround

Do you need your products packaged and shipped quickly? Generic packaging provides an immediate solution. There is no need to wait for the design and production phases because it is mass-produced. It’s a good option for time-sensitive scenarios.


If you’re launching a small-scale product or testing the market, stock packaging may be the most cost-effective option. It’s widely available and frequently cheaper, allowing you to spend your money elsewhere.

Efficiency of Space

Generic packaging is intended to save space. It stacks nicely, conserving significant warehouse storage space. If you have limited storage space, stock packaging may be the best alternative.

Disadvantages of Generic Packaging

Along with the pros, there are some disadvantages of using stock packaging over custom packaging. Some of them are:

 Lacking Brand Identity:

Generic packaging offers little to promote or distinguish your brand from the competition.

 Limited Customization:

You have little say over the design, colors, and materials.

 Lacking Branding Opportunities:

Generic packaging squanders the opportunity to make a memorable impression and connect with customers.

Crystal Media- Your Packaging Partner

The winner of the custom vs. generic packaging debate is ultimately determined by your brand’s specific needs and goals. Custom packaging, on the other hand, typically emerges as the champion in a city as dynamic as Brisbane, where innovation and creativity abound, giving a personalized, unique experience that sets your business distinct.

In this world where innovation meets tradition, finding proper packaging is crucial. Crystal Media is here, to help you overcome such struggles by providing generic packaging and custom packaging in Brisbane based on your brand’s specific requirements.

We have a skilled team who understand the art of packaging. We transform your ideas, and concepts into compelling designs with great attention to detail and precision.At Crystal Media, innovation and sustainability go hand in hand. They provide cutting-edge designs while using Eco-friendly materials, linking your business with the green movement and environmentally sensitive consumers.

So, whether you’re a new entrepreneur or an established company, the correct packaging partner can turn your items into a visually appealing masterpiece. 

Choose thoughtfully, invest in your brand’s story, and let your packaging speak for itself, all with Crystal Media’s expert touch. Nothing less is acceptable for your company.

October 26, 2023
Crystal Media - Print Packaging

Crystal Print Media is a family-owned commercial printer that has been operating in north Brisbane for over 30 years. We offer high quality professional print solutions for digital, offset and large format printing.

Contact us
7/36 Windorah Street, Stafford.
QLD 4053, Australia

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Opening Hours
Monday – Friday: 8:30am – 5pm

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