How Large Format Printing Can Help Your Business Grow

Ever admired the inviting graphics on a shop window and wanted that for your business too? Or wondered how to get the professional look of a billboard advertisement for your new product launch? Stop wondering! This is all within your reach with wide format printing. With the many options for this kind of printing in Australia, you too can give your marketing and advertising an edge without breaking the bank. Let us see what is meant by large format printing and how it helps jazz up your business marketing.

What is Custom Large Format Printing

Business printing goes beyond document printing on letter-sized and legal-sized paper. It entails a large volume of printing on paper that is larger than the usual 8 by 11 and 11 by 17 sheets. These include billboard advertisements, event posters, stage backdrops, etc. Large format printing services allow these to be printed on one big sheet instead of putting together smaller printed sheets. Commercial printing services in Brisbane use special printers for this purpose. The paper in these printers is dispensed from a roll because of the large size. This is also referred to as wide format printing and can yield prints on paper up to 100 inches wide.

Advantages of Wide Format Printing?

If you are not yet looking at options for Signage printing in Brisbane and are still wondering if it is needed for your business, read on to know how it can do wonders for the marketing of your business.

Bigger is Better

According to a study, 71% of people surveyed said they notice large print advertisements, and 56% said they mentioned a billboard they found interesting in a conversation. That is the kind of eyeballs that a big hoarding or a vehicle wrap can capture for your business. When it comes to increasing the visibility of your product, bigger is definitely better. For example, if at an expo you have purchased space for a huge backdrop, it will be a wasted opportunity if you don’t make use of the entire space. The optimal solution here is to use massive banners and displays. With wide format printing in Brisbane, you can prepare huge banners and get a better return on investment for the space you buy.

Budget-friendly

You can use wide format printing services for executing your marketing strategy without worrying about the cost. They can be obtained at rates that fit within your budget. You needn’t commit to large runs and can opt for volumes as per your requirement, thus making the marketing exercise cost-effective.

Professional Look

Banners created using custom signage printing look professional and help build credibility and trust in your brand. They subtly convey to your target audience that you mean business and are here to stay. Retail displays, billboards, etc. form a vital part of the visual communication you establish with your customers. Wide format printing is used by businesses to optimize the usage of space. For example, using in-store signage that guides customers along with informing them about your brand is a great way to use the windows and walls in your shop.

Versatility and Durability

Another massive advantage you get with this kind of commercial printing is the variety of substrates. You can get your marketing content printed on vinyl, fabric, glass, wood, plastic, and metal. This gives you a lot of flexibility in your marketing plan. Large banners are often made for the outdoors; so, getting them printed on materials like vinyl makes them highly durable. They can withstand the elements and don’t tear easily like paper. Also, the ink used in large format printing in Australia is UV-cured which makes the print resistant to rain, sun, and heat. The rapid drying property of the ink also ensures faster turn-around.

Kinder to the Environment

Custom wide format printing is also environment friendly. Since you have the choice of material, you can opt for sustainable materials. This way you don’t have to worry about your banners ending up at a landfill once they have served their purpose. Also, services offering sign printing in Brisbane give you the option of small runs and on-demand printing. This means you don’t end up printing more than you need and hence there is less wastage.

In a Nutshell

Wide format printing is an excellent option for producing high-impact marketing collaterals. It is a time and cost-efficient method for the execution of your marketing strategy. The sharp printing quality and the size of the banners delivered by this kind of printing ensure that you catch the customer’s eye and interest.

At Crystal Print Media, we have extensive experience with large format printing. We understand the need for your business to have an instant engagement with your customers through your marketing collaterals. That is why our in-house experts make it their mission to provide you with solutions that are best suited to your business needs. Our advanced technology enables us to deliver unique and high-quality prints. Our printers can handle a variety of substrate materials, giving you a lot of flexibility in your design. We are at the forefront of providing commercial printing services in Brisbane.