How to Choose the Right Packaging Design for Your Products

When it comes to product packaging design, making a remarkable and pleasant first impression is the most crucial factor for a business. According to a market research, it’s proven that customers only pay attention for 13 seconds to a product or a brand when shopping in-store and 19 seconds for shopping online.

Have you ever wondered how choosing the right product packaging design can enhance your product ranking in the market, boost sales and attract potenial leads? We’ll don’t worry; Crystal Print Media has got you covered with that part. We offer the best custom packaging design in Brisbane.

In this blog, we will tell you everything you need to know about packaging design and also the product packaging design service that we offer that will be suitable for your brand.

Types of Product Packaging Design

There are various types of product packaging designs available, all the factors depend upon the features of your product. Product packaging design can take in various other forms, such as the following:

Crucial Factors in Choosing the Ideal Product Packaging Design for Your Brand

Here are some factors you should consider when selecting the perfect product packaging design that is ideal for your brand and the product:

Budget of the Design

Before making any decisions regarding your product packaging, you should plan your budget. Only then you will know what type of packaging and materials you can use, and how to promote your product. Some materials like natural fibers and glass will give you that luxurious appearance but they are easily breakable and expensive too. However, if you’re a small business, this type of box might be a little too much for your budget. But you can try our packaging design service from us because we offer all our services at an affordable price.

Durability of the Packaging

When designing a product package, it’s wise to think about the durability of the product because if your product is fragile, there are high chances for the product to be damaged at the time of shipping. So its for the best to use our robust corrugated boxes. The ultimate goal of your packaging design is to make sure that the product is delivered to the customer without any damage.

Ease of Opening the Package

Your package can have fancy opening instead of a basic way to open but it shouldn’t be complicated. In today’s era of recyclables, using sustainable materials has become a top priority among marketers, manufacturers and customers. Before the final show, always test your product and its opening. You can include creative and fun messages with a logo and tagline inside the packaging design box.

Message Delivered to the Target Audience

Every layer of packaging of your product is your chance to attract and make a connection with new customers and also to make the existing customers to stay loyal to your brand. Each packaging design has a motive and a message to deliver to the target audience. Your unique packaging design will leave a memory mark in the minds of the customer, you can use graphics, creative stickers, fun texts and even attractive images with background blending aesthetic colors.

Unique and Standardized Packaging

In a crowded marketplace, it is very crucial to make your product stand out from the crowd because if it blends in, your product will get lost which will affect your brand as well. To set your product apart, you have to design an effective and unique product package. You can use vibrant colors, attention grabbing graphic elements and differentiate it from your competitors. Your product packaging should be a perfect balance of both creativity and high quality packaging.

Size, Design and Branding

It’s vital to consider budget, durability, materials and message conveyed to the customers. But it’s also necessary to determine the size of your packaging and product, type of design and finally the marketing and promoting your product along with your brand.

Conclusion

The possibilities are endless when choosing the perfect material for packing your product, like the ocean. As there’s no limit to creativity, the designs can be anything; they can be abstract, funky, color-pop, or basic. By following these steps and carefully assessing your brand, audience, product features, and other criteria, you can select a packaging design that increases the appeal of your product while also contributing to your overall company success.

With our 30+ years of expertise in this designing the product package industry, we have become the top packaging design company in Brisbane. We have also mastered the art of designing the perfect packaging design for your product as well. We use cutting edge services, for the best results. At Crystal Print Media, we never compromise on the quality of our packaging design services with our prices because our top priority is customer satisfaction.

Design your product’s packaging that speaks to your brand, captivates customers, and works flawlessly for the success of your brand!