Types of Packaging: Primary, Secondary & Tertiary

Packaging is an essential aspect of your product as this is one of the best components that realize the outer side of the product and, to a large extent, serves as its protector. But do you know the various types of packaging in marketing and the part they perform? On the other hand, if you are a business person or a customer at any time, you will appreciate the significant and wise classification of packaging. Now, let us consider the further use of the concept of packaging classification in relation to the application of such classification within the framework of definite stages of the definite product life cycle for each sort of packing.

The Role of Packaging in Marketing: The Different Types of Packaging

The classification of packaging can be of three main types: from which we can derive different classes of packaging that may be considered appropriate for some types of products that are to be packed, namely, primary packaging, secondary packaging, and tertiary packaging. They all help to have one or different objectives in the product life cycle, such as protection, transportation, and warehousing of the product. People stare at their classifications since they understand that there is a broad array of possibilities. In this way, it is possible to have different types of packaging in marketing, as mentioned below.

Primary Packaging: The very first level of defense

The first level of an outer layer in the above-mentioned classification of the packaging of the particular product is that packaging layer which comes into direct contact with the particular product. The primary packaging is somewhat relevant since it brings this type closer to the view that the customer has of the packaging, and most of the times, it is the customer that only sees the primary packaging that they can perhaps feel or encounter.

The contribution of Primary packaging in the marketing process

This is so important in the marketing process because this is what the customer first comes across. Thus, the importance of primary packaging. Its appearance must be good in order to attract its customers, whereas the construction must be robust to safeguard the contents of the product. It also found that the exteriors and fabrics of the first packaging and information that is provided on the same are responsible for the formation of the brand image.

Features of Primary Packaging

• Protection:

  It protects from physical damage, decolorization, humidity, heat or cold, and frequently other conditions in the immediate environment.

• Product Information:

  Displays information on the products based on the product which may be; how to use the product, compound used in the production of the product, time the product is expected to be use and others.

• Branding:

  It also serves the role of a billboard where you can put your logo, build a perception, and pull customers away from the competitors.

Examples of Primary Packaging

• Bottles and Cans:

  These products are used by people for packing of water, soda, juice, among other products.

• Blister Packs:

  Most commonly employed in covering the small portion used to preserve a single quantity of medicine or the like.

• Tubes:

  Among them, it is possible to prepare cosmetic products such as creams, lotions, and also toothpaste.

Secondary Packaging: The grouping layer of the Model

Secondary packaging brings together several items in a form that is easy to handle and can be transported from one place to another. This packaging is often stacked and put on supermarket shelves. It is situated and envelops one or several other units in the general packaging.

The Stunning Role of Secondary Packaging in Marketing

It can also be described as the layer between primary and tertiary packaging. In retail channel secondary packaging may be labeled and decorated where the put locating information on the product is required. This type of packaging protects the product and at the same time it has to be clearly visible when placed on shops.

Features of Secondary Packaging

• Product Display:

  Aids in the general function of packaging in arranging packed products put and stocked in supermarkets for sale.

• Marketing:

  Opportunity to have other coverage of the company logo, sale information, or any other promotional details.

• Convenience:

  In capability to move and or manipulate, validate, and manage a fairly large amount of product and or a number of solitary large products.

Examples of Secondary Packaging

• Cardboard Boxes:

  Used up to the present as a way of packing many things together or packing many things in a case. Like soda cans and other beverage containers.

• Display Trays:

  These can be observed in supermarkets and are used to provide ease of access.

• Shrink Wrap:

  It is mostly used when several products are sold as one product of more value.

Tertiary Packaging: The Bulk Handling Layer

Tertiary packaging is used to cater for the protection and ease in handling of consignment in bulk. In most circumstances, it embraces a method of pallets, crates, or large containers, which are regularly employed during the shipping process.

The Role of Tertiary Packaging in Logistics

The main purpose of tertiary packing is to effectively guard goods against resistance from the manufacturer or place of origin right up to the retailer or distributor’s place. Perhaps one of the more important roles is to more efficiently and effectively transport large volumes of goods together with the supply chain while guaranteeing their safety.

Features of Tertiary Packaging

• Transport Efficiency:

  It is used to ensure that goods produced by manufacturers are transported to retailers in the most efficient manner and not when the stocks have gone bad.

• Storage Optimization:

  This design was adopted because of stacking and storage conditions that prevail in large warehouses.

• Protection:

  Provides the greatest amount of protection to products during long-distance transport.

Tertiary Packaging Examples

• Pallets:

  Employed to transport a higher level of commodities

• Wooden Crates:

  Changes the expensive and low-quality protection for fragile or bulky things to something cheaper and more qualitative.

• Shipping containers:

  Employed in the transportation of merchandise very large distances on water, in the air, or on the ground.

The Importance of Understanding the Types of Packaging in Marketing

Appreciation of the essence of classification of packaging and types of packaging in marketing is useful to boost your marketing. The promotion also has a significant impact on the sales line through packaging since it influences the customers’ perception of the brand, their feedback, and the transportation of the products. It is the first point where the packaging has a direct touch with consumers, in the sense that it gets into the consumer’s eye-sight and prompts him to pick the pack. In retailing, secondary packaging takes a proportion of merchandising sales and is mostly used to make something look good on the shelf. While customers cannot observe tertiary packaging, it is critical that products get through from the center of production to the customer level.

Crystal media, Creative Packaging with Promising Protection

At Crystal Media, our team helps with enhancing your branding, and this includes the role packaging serves, which is primarily a marketing tool and a protector. The service that we provide can offer effective ways to merge beauty and utility to make your products not only eye-catching kings of the shelves but also to protect them during delivery and storage. Whether it is a creative idea on primary packaging or a stronger secondary and dependable tertiary packaging, Crystal Media offers it all in a package. We have professional staff to assist with designing packaging material for your particular use, creating your corporate image, and shielding your product.

Secondary Packaging that Shields and Endorses

In a nutshell, one must appreciate and have adequate knowledge of how packaging can be grouped as primary, secondary, and tertiary so as to be competitive in the business world. Various types of packaging in marketing have different effects on your goods and branding. Nonetheless, each packaging type is useful in product protection and also for the purpose of advertisement of the brands. The successful packaging strategy, therefore, helps businesses enhance product attraction and customer goods integrity.

At Crystal Media, we will ensure that it becomes easier for you to understand the classification of packaging and its right usage. When our protective and creative packaging services are incorporated into your products from the production line to the customer’s homes, your products are secure.

Want to take your packaging game up a notch? Call Crystal Media today and let us assist you in creating and designing a packaging that safeguards, advertises, and generates income!